Deer Collision Safety: Essential Advice for Fleet Managers

Understanding the Risks of Autumn Driving

As a fleet manager or commercial driver, the reliability of your vehicles is vital to your business. Autumn brings unique challenges, notably the increased risk of deer collisions, particularly during the months of October through December. During this high-risk period, many deer-related accidents occur, leading to significant financial burdens and disruptions. With an estimated $1 billion annually in damages and average repair costs around $3,000, deer collisions are not just an inconvenience—they're a substantial threat to your operations.

Peak Activity Hours Demand Vigilance

Deer are most active at dawn, dusk, and overnight. If your routes include these times, you should maintain heightened awareness. This vigilance can reduce the chance of unexpected encounters, allowing your drivers to react more appropriately.

Visibility is Key: Use High Beams When Safe

Optimizing visibility with high beams can make a crucial difference, especially on rural or poorly lit roads. Always ensure that high beams are used appropriately to enhance visibility without affecting other drivers.

Expect More Than One

Deer often move in groups. If you see one deer cross the road, anticipate others may follow. Encourage your drivers to halt until the path is completely clear.

Brake Firmly, Don’t Swerve

If a deer suddenly appears, advise your drivers to brake firmly and remain in their lane. Swerving can lead to loss of control and more severe accidents with other vehicles or obstacles.

Heed Deer Crossing Signs

These signs are placed in areas of known high deer traffic. Observing them diligently can serve as an early warning, allowing your drivers to adjust their speed accordingly.

Responding to a Collision Calmly

In the unfortunate event of a collision, ensure safety first. Drivers should move the vehicle to a safe location if possible, activate hazard lights, and promptly notify law enforcement and your insurance provider. This sequence ensures not only safety but also a streamlined insurance process. Maintaining a proactive approach to these tips will minimize costly downtime and protect both your employees and vehicles. Preparing your team with these insights during peak season will help maintain your fleet’s efficiency and safety. Encourage your fleet managers to review their current commercial auto policies regularly and seek risk management guidance to further mitigate risks.